Si Atkinson and Ad Townley have worked as a directing duo for nearly a decade, having first met as in-house designers at Virgin Records. They have enjoyed a prolific career in music videos, and from there forayed into commercials developing their penchant for intricate films which never let the technique get in the way of being touching, charming and filmic.

They have directed 2 short films with a 3rd due for release later this year. Recently, they've enjoyed great success with their ads - which won, a Cannes Gold among other awards. They were recently shortlisted by Campaign Magazine as Top 10 directors worldwide.