Lernert, Sander & The Advertising Copy Cats

Lenert & Sander’s work has always been a visual spectacle with innovative quirks that of course caught the eye of the advertising industry but not all attention has been good attention. They have been victims of big brands blatantly stealing their ideas and visual style, companies such as Ray-Ban, Expresso and Sony. For creatives such as Lenert & Sander it is next to impossible to go up against brands such as these to make a case but they do not blame those who plagarise. They empathise with the struggle of being creative, as Lenert says regarding the advertising industry: “Let’s cut them a little bit of slack. Maybe they don’t understand the difficulty of presenting great work in mood boards and forgetting that they get stuck with that. That’s something that I think we’re all together in – I think we need to rekindle that. Maybe when you present something as a mood board…” To say imitation is the best form of flattery can sometimes be the case but Lenert & Sander feel the advertising industry after decades still never change in regards to plagiarism but they are optimistic about the future saying “we’d like to take copying and change it into something positive.”